Max Cure Foundation


As the agency on record (AOR) for the Max Cure Foundation CWG plays a significant role in every element on marketing by the non-profit organization, from designing their website to creating print collaterial and advertising pieces, to managing the newsletter, PR, and fundraising campaigns. Our extensive experience and involvement with cause marketing has helped the Max Cure Foundation grow from a small organization with limited regional exposure to one of the most recognized and respected foundations in the pediatric cancer community. The audience built by CWG has allowed Max Cure to start and fund programs at hospitals nationwide. These are just a few of the campaigns we’ve been behind.

A highlight of our experience with Max Cure has been the “Save Josh” campaign which leveraged the power of social media to help persuade a pharmaceutical company to reverse their initial position and provide Josh with a life saving trial drug. Read about the campaign in our Save Josh case study.

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