Warning: Search Engine Optimization is Not for the Faint of Heart

Ok so maybe I am being a little dramatic, but the fact of the matter is that SEO is a strategy, it is a process and there is the ability to see true data and analyze your users interaction in order to market to them based on their own behavior. You should not expect to have front page results and increased conversion immediately with SEO, if that is what you are looking for we have other alternative digital marketing strategies in mind, just ask. SEO on the other hand is a long term marketing solution that requires dedication, patience and constant attention. The rewards are worth the struggles, not unlike building your brand, it takes heart.

There are basic things you need to have in order to have a fully optimized website. Some ask what a fully optimized website is exactly, and the best way for me to describe my thinking when I say a site is 100% SEO friendly is by thinking of a report card. Think of search engine ranking like scholastic measurements. If you get straight A’s you make the Deans list and eventually the Presidents list. Search engine bots give you a grade based on certain criteria. If you get an A in more subjects so to speak than your competitor, you end up with higher rankings. The trick is knowing what the Professor (Google, Yahoo, Bing) is looking for to get that A grade.

How do you achieve those A grades? We the first step is looking at the websites underlying coding. Google isn’t equipped with artificial intelligence (yet), so their bots are programmed to take certain actions based on the way the developer’s code talks to it and guides it through the site. If the code is not written in a way that it tells the Google .bot to continue to read it gets confused and leaves the site and moves on to the next one.

If this little “bot” does not crawl the entire page and take a snap shot of it for its virtual photo gallery filing cabinet, then your site does not get “cached” (not cash) and that particular page does not become “indexed” for search results. No index, no rankings, no rankings, no views, no views, no conversions, and you know the rest.

So there is my first lesson on how to make your website SEO friendly. Make sure your code is written in a language that tells the search engine “bots” to continue to read throughout the page and then move on to the next one. Keep the search “bots” on your site as long as possible and the more likely one of your website pages will come up in a search result.

The next thing you do is optimize each page with keywords without going directly against those with higher budgets, but still attracting a large percentage of the market share. But that is another story for another day.

Are you looking to put a little “heart” into your website marketing? Give us a call at 480-779-8001 or click here to contact us! Thanks for taking a few minutes to read what we have to say!